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NOMINATION PERIOD CLOSES ON AUGUST 29th AT 18.00

ENCOURAGEMENT FOR ACTION 2024

Encouragement for Action was established in 2018 by Stockholm Fashion District as an encouragement award with the aim of promoting sustainable development in the fashion industry. Together with the ethical council, a renowned jury, organizations, and stakeholders in our network, Stockholm Fashion District awards selected Swedish companies, brands, and initiatives recognition for their work. The award is an encouragement to continue on the chosen path and as an inspiration to others to continue developing their sustainability journey. In this way, Stockholm Fashion District contributes to creating attention and awareness around important matters within sustainability in our industry.

Welcome to read more about Encouragement for Action and previous winners here.

THE FOUR CATEGORIES

Closing the Loop


For their groundbreaking innovations that take us closer to circular material flows for textiles. The enabling of reuse and a circular economy where waste and the environmental impact have been minimized to the extent that a cycle exists or is perceived as an opportunity close in time. New business models are the solution to the problem of continued consumption in a more sustainable manner with respect for raw materials, the environment, and people.

Previous winners: Rekotex (2018), Re:newcell (2019), OnceMore (2020), Popswap (2021), Siptex (2022), STICA (2023)

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Fashion Innovation


An innovation that solves previously unsolvable problems or contributed to raising awareness of the need for a shift in mindset. Digital and innovative advances that have led to, or in the near future will lead to, a positive sustainable change. We encourage those who with a new perspective or through new technology have found solutions and linked fashion to development. Innovation stands for daring to be a visionary and pave the way for others.

Previous winners: WeAreSpindye (2018), Atacac (2019), Guringo Design Studio (2020), Coloreel (2021), Wargön Innovation (2022), Imogo (2023)

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Fashion Retail Talks Sustainability


Because their business idea includes the usage and reusage without compromising on identity, personal expression, and style. The use of digital or physical meetings with the customer to encourage consumers to make more sustainable choices regarding how and what to consume at the time of purchase. Sales must involve caring for the customer, and all actors must be part of the journey towards a more sustainable consumer society.

Previous winners: Filippa K (2018), Nudie Jeans (2019), Arkivet Second Hand (2020), Dedicated (2021), Houdini Sportswear (2022), Grandpa (2023)

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Sustainable Identity

For their strong identity, transparency, and clear positions. A product or brand that with its sustainable identity has entered the market with a narrative. In the conversation about the product or brand, we become aware of sustainability as a starting point, which accompanies the product or brand in its encounter with the outside world.

Previous winners: Swedish Stockings (2018), Bite Studios (2019), Asket (2020), Rave Review (2021), Lars Wallin (2022), Brixtol Textiles (2023)

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OVERALL CRITERIA

Together with important organizations and stakeholders in our network, the Stockholm Fashion District awards selected companies, initiatives and brands recognition for an achievement that can be a new business model, a product, a project or similar.

The award should also be seen as an encouragement to continue on the chosen path. In this way, together with the jury and participating organizations, we want to be involved in creating awareness around important ideas within sustainability in our industry.

General criteria:
1. Innovative thinking.
2. Originality & Work height.
3. Potential for permanence in the idea.

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